Practical strategy from Scott Keever and the Reputation Pros team on SEO, reputation management, AI search, and personal brand building.
A data-backed white paper on what actually happens to an executive’s Google results after a negative press cycle — how far the damage spreads, how long it lingers, and the exact framework for reclaiming the first page.
How to optimize content so AI engines like ChatGPT and Google AI cite your brand — the essentials of Generative Engine Optimization.
A step-by-step framework to suppress, de-index, and outrank negative results — and reclaim control of your first page of Google.
Get your brand named, cited, and recommended inside ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude.
Every phase of building a Google knowledge panel for a person, what Google documents, and honest time ranges for each.
Control what customers and AI find when they search your name — and turn reputation into your strongest asset.
Rank your website and Google Business Profile in local and national search — and turn visibility into revenue.
Your reputation is no longer just what ranks on Google — it is what AI systems summarize. A playbook for shaping the public record answer engines learn from.
Why AI search means businesses now compete for trust and recommendations — not just rankings — and the framework to win.
New independent data shows Reddit is the #1 source AI cites — in about 40% of all answers. Why AI trusts it over your own website, and how to control what it says about you.
The misconceptions about AEO and GEO that keep brands invisible inside today’s AI answer engines.
A study of 250 businesses on what really wins the Map Pack in 2026 — and why Local Digital Authority beats individual ranking factors.
The experience, expertise, authority, and trust signals that now drive both search rankings and AI recommendations.
Reverse SEO has evolved from burying results to building Digital Authority — the modern framework for improving how Google and AI represent you.
A decision-by-decision playbook for the first two days of a reputation emergency — what to do, what to avoid, and who to call.
A 12-point framework and 60-point scorecard for finding exactly where trust breaks down across search, AI answers, reviews, executive visibility, and conversions.
Occasional, no-fluff insights on search, reputation, and AI visibility, straight from Scott.
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